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MSMEs Expand Market Reach as Kenya Hosts 25th EAC Trade Fair

News / Thu, 12/18/2025 - 11:13

Kenya successfully hosted the 25th East African Community (EAC) MSMEs Trade Fair from 7th to 16th November 2025 at Uhuru Gardens, Nairobi, providing enterprises with a powerful platform to expand markets, build partnerships and strengthen cross-border trade across the region.
The fair was officially opened by H.E. President William Ruto, who toured exhibition stands and engaged with exhibitors alongside the Cabinet Secretary. Over 3,000 MSMEs from Kenya, Burundi, Rwanda, South Sudan, Tanzania, Uganda and the Democratic Republic of Congo showcased a wide range of products and services, reflecting the region’s growing innovation and entrepreneurial potential. Somalia’s participation for the first time marked a milestone in advancing inclusive regional integration.
The event enabled MSMEs and cooperative societies to network, exchange knowledge and explore new trade linkages, strengthening value chains and boosting regional competitiveness. It reaffirmed the critical role of MSMEs as key drivers of job creation, income generation and sustainable development across East Africa.
Through hosting the trade fair, Kenya reinforced its leadership in promoting inclusive trade, enterprise growth and deeper economic integration within the EAC bloc.